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Mango Labs secures a spot in the top charts.

Before JetFuel, indie developer Mango Labs had never found a viable user acquisition channel. Without prior experience, they just weren’t able to make the traditional channels work. Since starting with JetFuel, their app Caption Pro has consistently held a place in the top charts, in the competitive Social Networking category!

BY THE NUMBERS

BY THE NUMBERS

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Finding the First User Acquisition Channel

Being a first-time company, Mango Labs didn’t know where to start with user acquisition. They tried all the traditional channels, including Facebook, Snapchat, Google, the App Store, and a handful of the video interstitial networks. Without prior experience, they simply weren’t able to reach profitable ad spend in these channels. The team set their sights on influencer marketing, hoping to find an alternative distribution method.

We had almost given up on paid user acquisition until we found JetFuel. They’ve been incredibly effective for us. They’re only channel we’ve been able to consistently spend with profitably. To date, they’ve delivered over 300,000 installs for our primary app, Caption Pro!

James, Head of User Acquisition

Mango Labs

Where to start?

Mango Labs started their efforts by arranging one off deals with a handful of influencers. The results were quite good, but the process was not scalable. Each deal required manual communication, negotiation and payment. After seeing JetFuel’s ads on a number of influencer accounts they had worked with, they decided to give it a try!

We had almost given up on paid user acquisition until we found JetFuel. They’ve been incredibly effective for us. They’re only channel we’ve been able to consistently spend with profitably. To date, they’ve delivered over 300,000 installs for our primary app, Caption Pro!

James, Head of User Acquisition

Mango Labs

The CPI [pay-per-result] model is completely different than anything else on the market. In fact, most influencers we’d worked with refused to have their payments tied to results at all. I don’t know how the JetFuel team pulled this off, but it’s been great for our business!

James, Head of User Acquisition

Mango Labs

Launching with JetFuel

After learning that they could bid at a fixed CPI with JetFuel, Mango Labs decided to launch a campaign! One of the major frustrations they had faced before was variable results. Even with the exact same influencer, sometimes CPIs would be $0.20, other times they’d be $5+. JetFuel’s fixed CPI product was exactly what they had been looking for. This gave them the confidence to open their campaign to the entire JetFuel network.

The CPI [pay-per-result] model is completely different than anything else on the market. In fact, most influencers we’d worked with refused to have their payments tied to results at all. I don’t know how the JetFuel team pulled this off, but it’s been great for our business!

James, Head of User Acquisition

Mango Labs

Scaling up the campaign

After launching with JetFuel, Mango Lab’s campaign was immediately available to over 5,000 influencers. Given that their flagship app, Caption Pro, is an Instagram utility app, it resonated with JetFuel’s Instagram-based influencers. Soon hundreds of influencers were promoting their offer daily, delivering thousands of installs.

Topping the Charts

After failing to find a viable user acquisition channel for months, Mango Labs was finally confident enough to open up larger budgets. During their first push with JetFuel, their app Caption Pro hit #56 in the Top Free charts, in the competitive Social Networking category. A few months later JetFuel lead another push, driving Caption Pro to the #16 position. Over the course of a year-long campaign, Caption Pro has almost always held a spot in the top 200.

Before starting with JetFuel, Mango Labs had never had an app hit the top charts. Since starting with JetFuel, they’ve launched 5 products. Every single one has hit the Top 100 Free Apps in its respective category! Their hypercasual title Ball Gates even hit #1 Top Free game in some countries. As Mango Labs build new products, they plan to continue launching with JetFuel!

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