Picking the Right Influencers

One of the biggest questions in influencer marketing is- which influencers? Marketers can spend days or weeks sifting through thousands of influencer profiles, looking for the perfect partners. When first starting, Luni wondered, "how are we going to sort through all of JetFuel's influencers and pick the right ones for our campaign?"

The short answer is: with Jetfuel, you don't have to pick. Instead, the influencers choose you.

JetFuel is a self-serve performance network for influencers. That means influencers get to pick which campaign they run, and only get paid for the installs they deliver. For Luni, this means they don't have to worry about picking the wrong influencer and not getting any installs. Influencers that are the best fit for a campaign are more likely to pick it and deliver volume. So, the incentives are aligned between advertiser & influencer 🤜 🤛

JetFuel also allows advertisers to optimize towards a downstream goal. For Luni, this was a cost per subscription. Luni forwards this data to JetFuel via their mobile measurement partner, AppsFlyer. With this data, JetFuel can adjust the pay-per-install dynamically for each influencer. So, bids are automatically reduced for influencers who don't deliver a good cost per subscription. This allowed Luni to profitably scale their campaign across over 2000+ influencers. No more worrying about selecting the perfect match!

Finding the Right Ads

As an experienced performance marketing team, Luni Labs had plenty of ads for their traditional social campaigns. However, traditional ad styles are not always the right content for influencers. Simply put- ads that are native and authentic perform much better.

The content is exactly what we’re looking for. It’s Captivating, interactive, and most importantly native to the Influencers. Influencer content now plays a huge role in our inbound marketing materials, thanks to JetFuel.

Romain Delhomme, Head of ZGA

Luni Apps

That said, getting high-quality user-generated content is often a huge pain point. In traditional models, you find an influencer, give them a script, and pay them upfront for developing content. The problem is: influencers have little incentive to make ads that actually work.

With JetFuel, Luni opened up their campaign for influencer submitted media. Because JetFuel influencers also get paid per-install, they have an incentive to make great ads! Different types of influencers made ads authentic to themselves. Meme accounts made funny memes, dancers danced, and comedians made funny skits--all about Fitness Coach. More important, influencers made these ads to drive conversions!

To date over 500 pieces of custom ad content have been created for Luni’s JetFuel campaign. With many more new ads coming in (free of charge!) each day.

Topping the Charts

The Luni team was so happy with the content created by JetFuel's influencers that they wanted to use the ads on other marketing channels. Through JetFuel, they were able to license top-performing creative from influencers. They've been using the ads on TikTok, as well as other social platforms.

Through JetFuel, Luni was also able to make specific requests for influencer ads. For example, Luni was able to work with influencers to create content that meets the tough specifications of TikTok's ad platform. The Luni team now regularly uses influencer content broadly across their social campaigns.

Working JetFuel into our marketing strategy has allowed us to stay a step ahead of our competitors. We found them at the perfect time, and they’ve undoubtedly played a major role in making us the number one in the App Store. We’ve seen a huge lift in our organic traffic correlated with Jetfuel campaigns, and we believe this is why the term "Fitness Coach” one of the most searched health related words in the App Store. The JetFuel team is also very reactive and flexible, which are essential traits for a start-up like ours.

Romain Delhomme, Head of ZGA

Luni Apps

Propelling Fitness Coach to the Top Charts

In under 3 months, JetFuel was able to drive over 1 million new users to Fitness Coach. That only includes users directly attributable via mobile measurement to the campaign. After conducting an analysis, Luni estimated the organic lift of JetFuel influencer posts at nearly 30%. All due to the viral nature of JetFuel campaigns!

Between JetFuel’s tracked installs, the organic lift, and the creative provided by JetFuel’s influencers, Luni has been crushing user acquisition! Fitness Coach is now a mainstay in the Top Free charts, currently #1 in the Health & Fitness.